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And the networking continues: An interview with Anja Diete regarding Cleanzone Digital Edition

7 Dec 2020

Time has a new meaning for digital events. Even after two trade fair days full of high-quality presentations and dialogue on 18 and 19 November, Cleanzone Digital Edition remains active online. Anyone who missed the event or would like the chance to view some of the presentations again can still do so through 18 December. Free tickets are still available from Messe Frankfurt’s online ticket shop and all existing tickets continue to be valid. In our interview, Anja Diete, Show Director Cleanzone, reveals more facts and figures for Cleanzone Digital Edition.

Digital Cleanzone builds networks in the international cleanroom industry. Source: Messe Frankfurt
Digital Cleanzone builds networks in the international cleanroom industry. Source: Messe Frankfurt

A one-time-only all-online event: Cleanzone 2020. What was it like for you to organise a digital format like this?

“It was late in September when we decided to put Cleanzone entirely online, and I can tell you that getting an event with entirely new structures up and running in a little less than two months is no small achievement. My team and I learned a great deal during this time, so I am particularly pleased by the results. Two days full of trade fair activity with top speakers, top topics, top innovations and top dialogue. And it is still not over: the platform will be open until 18 December so that participants can continue to register, take advantage of networking opportunities and view the recorded presentations and panel discussions. This ensures that those who were unable to take part during the trade fair itself, perhaps because they were in different time zones, can still benefit from the event.”

What sort of feedback have you been getting from exhibitors and visitors?

Anja Diete: “Exhibitor feedback has been uniformly positive. By creating Cleanzone Digital Edition, we were able to provide exhibitors with a platform that allowed them to present their innovations to an international audience even in the current situation. During the pandemic in particular, the cleanroom industry has a social responsibility because its practical solutions for combating viral contamination can also be beneficial in everyday situations. Visitors also made extensive use of the platform – and they are continuing to do so. Over 1,500 viewers have already followed the live streams. AI designed to recognise suitable profiles generated approx. 3,000 contact recommendations. 80 percent of these recommendations resulted in mutual interest. Exhibitors are extremely happy with the quality of participants, who came from companies such as BioNTech, Boehringer Ingelheim, DuPont, Rentschler Biopharma, Merck, Novartis, Infineon Technologies and MAN Truck not to mention numerous hospitals, pharmacies and universities.

Were you able to expand the international reach?

“This was the first time that more than 50 percent of participants have come from outside Germany. Visitors from 49 countries took part, including such far-flung destinations as Ghana, Iraq, the Dominican Republic, Venezuela, Saudi- Arabia and Egypt. This was certainly also due in no small part to the support of the International Confederation of Contamination Control Societies (ICCCS). The ICCCS offered presentations on the current status of guidelines that offer the certainty that is essential for international production.

The Cleanzone Award has firmly established itself in the industry. What was it like organising this digitally?

“The award has become a driver of innovation in the industry and it is a core component of Cleanzone. This year we received more outstanding submissions than ever before, and our panel selected seven finalists as a result. With such dynamism, we are delighted that we were able to present the award digitally. The winner was an outstanding innovation featuring a coating for textile surfaces that photodynamically kills micro-organisms. It is the result of a joint project undertaken by Ortner Reinraumtechnik, Textilforschungsinstitut Thüringen-Vogtland and Humboldt University of Berlin.”

What other topics were in focus at Cleanzone Digital Edition 2020?

“Be it from BioNTech, Curevac, Moderna or Astra Zeneca, there has been a lot of good news on possible vaccines recently. Yet what can be done to quickly increase production capacities for these vaccines? The Cleanzone Digital Edition programme featured two top-notch speakers on this topic: David Lindholm from Keyplants and Martin Birch from G-Con.

Battery production is another highly topical issue and one that is an essential component of the fight against climate change. Germany hopes to be producing over 170 gigawatt hours of battery capacity by 2025. Experts discussed the battery factory of the future as part of a high-quality panel discussion. We also played host to some highly scientific discussions at Cleanzone Digital Edition. Here, the crème de la crème of European metrology got together within the framework of the EU-supported MetAMC project to talk about the latest findings in the measurement of chemical contamination in cleanrooms.”

What are your expectations for Cleanzone 2021?

“I will be delighted if we are able to see one another here in person in Frankfurt am Main next year on 24 and 25 November. The latest developments on the vaccine front have made me very optimistic in this regard. Naturally we will also be using the coming months to evaluate which digital functions we should continue to offer – we want to take the best parts of the digital experience and combine these with the physical event to deliver the greatest possible benefit to the cleanroom industry. There’s a lot to look forward to. Stay healthy!”

The next Cleanzone will take place on 24 and 25 November 2021 in Hall 1.2 on the Frankfurt exhibition grounds.

More information on Cleanzone can be found at:

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With just under 2,600 employees at 29 locations, the company generates annual sales of some €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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