FAQ Cleanzone Digital Edition

Special times naturally also raise new questions. To prepare you for the virtual Cleanzone Digital Edition, we have answered the most frequently asked questions in the. If there are any questions left unanswered, our contact persons are always available to help you.


We'd be delighted to assist you if you have any questions about Cleanzone digital.

To the Cleanzone team

General questions

The response to the Cleanzone Digital has been very positive. Although many regret the cancellation of the Cleanzone exhibition, the Cleanzone community is looking forward to join a digital industry-meeting place with this virtual platform.

Unfortunately, a binding statement on the number of visitors is understandably not yet possible. In 2019, Cleanzone welcomed almost 1,300 international participants from over 40 countries, all of whom will be invited to Cleanzone Digital Edition again this year through extensive marketing and PR measures. The varied and informative program inspires potential visitors and in combination with the low logistical effort, results in making a participation in Cleanzone Digital Edition very appealing.

The focus of Cleanzone Digital Edition is on three pillars:

  • A matchmaking, which is based on artificial intelligence;
  • Cleanzone Conference: a demanding, interactive, two-day program of specialist contributions, round table discussions, panel discussions, live interviews and much more, in which you can deepen your know-how and make contacts. This also includes the presentation of the nominations for the Cleanzone Award, as well as the selection of the winner and the award ceremony on November 19, 2020. Messe Frankfurt and its content partners provide the content.
  • Exhibitors can provide product demonstrations, videos, live sessions, Cleanzone roundtables and much more content live or on demand. These formats can be booked for a fee.

The platform will be accessible in English and German.



No, only the chat function of Cleanzone Digital Edition platform is available. No other chat programs can be integrated.


On the platform there are three possibilities of integrating video contributions:

  1. on company or product profiles;
  2. in terms of content in roundtables and sessions and
  3. as videochats in the customer communications.

Videos are integrated into company and product profiles via links. In roundtables and sessions there is the possibility of using live transmissions or playing prepared videos. The video chat with customers is always live.

An exhibitor list will be available on the Cleanzone homepage from which interested parties will be forwarded to your more extensive exhibitor profile at the Cleanzone Digital Edition.

Exhibitor packages

You are very flexible at the Cleanzone. You can book various additional services and attractive additional components to the Cleanzone Digital Package at any time. Information can be found here.

Privacy policy

The Cleanzone Digital platfrom is GDPR compliant. No personal data will be passed on.

Sensitive customer data is not shared through the platform. As soon as you get in contact with a customer, you can network with them via the chat or video function and exchange your contact data.

How-to tutorials

You will soon find explanatory videos on the topics of onboarding, teams and / or matchmaking here.


The assessment of leads is based on previous experience at the physical trade fair. We cannot guarantee a number.

Using the matchmaking function, customers are suggested according to their selected interests.

Inbound leads include all participants who have visited the company profile, an employee profile or a product profile. Additionally, all participants with whom an interaction (video call/text chat) took place. Participants can be contacted via the platform beyond the duration of the event. The number of your leads is not limited with the Cleanzone Digital Edition.

Connections are either made through a scheduled meeting or a mutual interest (match) with someone. They are able to chat or to request a meeting with each other.

Connections can be exported from the platform. No personal data will be passed on in this process.


At the beginning of November, all visitors will have access to the Cleanzone Digital Edition, for this reason we recommend all exhibitors to book and fill in their company and product profiles by October 31, 2020 in order to be found by as many visitors as possible. There is no official deadline, so people can also take part in the Cleanzone Digital Edition spontaneously.

The visitors, representatives of the press and other participants will have access to Cleanzone Digital Edition from the beginning of November on.


No, registration questions are used to inquire about preferences and interest, these are automatically matched with suitable exhibitors. In addition, visitors can also proactively search for exhibitors.

All the dates you've scheduled for the life of Cleanzone Digital Edition and events you'd like to attend can be found in your agenda in one convenient location. An export to your external calendar is possible.

Using the matchmaking function, customers are suggested according to the selected interests, but you can also actively search for customers. Among the various suggestions, you can choose whether you are interested in the contact or want to reject it. If both parties are interested, a match is created.

In order to invite visitors to the Cleanzone Digital Edition, we recommend a marketing campaign by email or post. Your customers can then book a free ticket via our ticket system and receive access to the Cleanzone Digital Edition. If you need further advice on this, please do not hesitate to contact us.

In case of a match the customer can be contacted via text chat. Alternatively, you can always request an appointment for a virtual meeting (video call) with your preferred contacts.

Unfortunately it is not possible to name the meeting room individually. The name is always "Virtual Meeting Room".


Instead of a booth, each company has its own profile in Cleanzone Digital Edition. There is no opportunity to present another company. So being a co-exhibitor is not possible.


The image film can be embedded in your exhibitor profile for a fee, so there are no format specifications for this.

In our official lecture program you have the opportunity to book short advertising films before the sessions, for a fee. You also have the option of booking your own lectures, live streams or product demonstrations in the exhibitor stream, which will be advertised in the official lecture program of the Cleanzone Digital Edition 2020. In addition, it is possible to include a product presentation in your company profile via a video link, this would not be visible in the lecture program.

Cleanzone Digital Edition is focused on matchmaking with the result of generating leads for exhibitors . The contact initiation in the virtual space is made especially efficient by this focus and is not graphically overloaded. Exhibitor and product profiles also follow this principle. However, the video integration allows for individual designs to be implemented without problems and in accordance with your CI requirements.

Visitors, representatives of the press and other participants will have access to Cleanzone Digital Edition from the beginning of November. From this point on, you can actively network and we recommend you to have completed your profiles by this point.

A demo login is not possible. In the next few weeks, you will, receive a How-to-Guide with screenshots, which will show an example of an exhibitor profile and the other functions.

With the Media Package Manager you can fill your company profile with all relevant company and product data. You can enter, manage, change and update the data yourself at any time.

Here you will find a short video that shows how MPM works.

The Media Package Manager (MPM) is available for filling your company profile. You can enter, manage, change and update all relevant information about your company and your products there yourself. Your data is transferred directly from MPM to all media channels in the Cleanzone. As a registered exhibitor, you can reach the MPM here to enter your data for your company profile:

Please log in with your trade fair login.

Yes, the profiles can be adjusted at any time.

Supporting programme

We offer a varied event program directly on our platform. An overview of the program can be found here.

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